Overview: Rising Journeys creates soulful, eco-conscious retreats that blend cultural exploration with personal growth—building lasting connections while giving back to the earth, one tree at a time. The brand tone is inviting, organic, and deeply rooted in nature.
The Challenge: The client envisioned a unique Tree of Life logo that symbolized growth, connection, and renewal. Because this symbol is widely used, it was a creative challenge to craft something distinctive and meaningful without losing its essence.
The Goal: To design an original logo and visual identity that embodies the brand’s mission of mindfulness, sustainability, and global connection.
My Approach: I collaborated closely with the client throughout the design process—sketching, refining, and exploring multiple tree concepts that blended natural symbolism with elegant simplicity. After several thoughtful iterations, I finalized a custom Tree of Life design that felt both modern and timeless.
The Result: The final logo captures growth, balance, and unity through organic linework and earthy tones. The client was thrilled with the result and now proudly features the logo on her website, marketing materials, and business cards. Rising Journeys stands as a true reflection of mindful travel and design with purpose.
