Overview: Horta Familiar Gomes e Filhos is a family-owned business cultivating organic fruits and vegetables. Their brand reflects a fresh, natural, and earthy aesthetic rooted in sustainability and wholesome growth.
The Challenge: The client needed cohesive, memorable brand visuals that embodied their organic and down-to-earth identity.
The Goal: To craft an elegant, unified brand identity that communicates freshness, trust, and authenticity.
My Approach: I led a brand discovery session and competitor analysis, followed by mood boards and earthy color explorations. I designed multiple logo concepts, refined them with client feedback, and finalized brand guidelines and marketing mockups.
The Result: The outcome was a minimalist logo suite, an earthy color palette, and a clean typography system. The new identity feels organic, timeless, and true to the brand’s roots—leaving the client confident and proud to showcase their visuals.
