Overview: The Wellness Retreat project was born from my passion for mindfulness, creativity, and design rooted in nature. It explores how visual identity can evoke calm, connection, and rejuvenation.
The Challenge: To translate the feeling of peace, balance, and inner renewal into a cohesive visual identity—one that feels both luxurious and grounded in nature.
The Goal: To create a serene, elegant brand concept that embodies wellness, authenticity, and holistic balance.
My Approach: I began by exploring mood boards inspired by natural textures, soft pastels, and minimalist forms. I developed logo concepts reflecting stillness and flow, then built out a soothing color palette and typography system designed to spark a sense of calm and clarity.
The Result: The final concept captures tranquility and elegance through balanced composition, organic tones, and mindful design. This project represents my love for creating meaningful visuals that nurture both the eye and the soul.
